Asiatop

DEMOCRATISE LOYALTY REWARDS USING FINTECH

Why Disrupt the rewards industry

THE LOYALTY REWARDS PROGRAM MARKET IS WORTH AN ESTIMATED USD 500 BILLION, WITH EACH HOUSEHOLD ENROLLING IN AN AVERAGE OF 25 PROGRAMS. HOWEVER, THE ACTUAL UTILISATION OF REWARDS POINTS VARIES FROM 10% TO 80%, DEPENDING ON SECTOR.

SURVEYS INDICATE THAT UP TO 78% OF CONSUMERS ARE UNSATISFIED WITH THE FRAGMENTED STATE OF THE LOYALTY PROGRAM MARKET. MANY CONSUMERS ALSO HOLD THE BELIEF THAT LOYALTY PROGRAM OPERATORS (LPO) MAKE IT DIFFICULT FOR THEM TO REDEEM POINTS, AS EXPIRED POINTS BECOME A FORM OF PROFIT TO THE LPOS. THIS PRESENTS A HUGE OPPORTUNITY FOR US TO IMPROVE THINGS.

CASE: REWARD POINTS AND PERSONALIZED PROMOTION COUPON SHARING

Andy is an investment banker and a frequent traveler. He accumulated large amount of reward points in different mileage and hotel reward programs and found it difficult to better utilize them. Most of the rewards he gained has been expired since he cannot afford the time and effort to manage them in different systems. Andy is also dissatisfied about the ease of sharing the reward points and promotion offers amongst his family members.

The Solution

By analyzing the consumption pattern of Andy, Asia Top reward point exchange can proactively recommend him to share reward points that he may not be able to utilize it. Asia Top platform can also push personalized promotion coupons to Andy which can be purchased by using points he accumulated during his oversea Travel. Now Andy can easily enjoy the benefits of personalized offer by utilizing points from different rewards programs through Asia Top’s mobile application.

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AsiaTop Team

ASIATOP IS FOUNDED BY A TEAM OF BUSINESS AND TECHNOLOGY EXECUTIVES. THE TEAM HAS ACCUMULATED OVER 100 YEARS OF EXPERIENCE IN PAYMENTS IN DIFFERENT BANKS, CARD CARRIER NETWORKS AND FINTECH COMPANIES. THE ASIATOP TEAM IS BASED IN CHINA, HONG KONG, SINGAPORE AND THE UK.

Chairman – Andy, P.K. Chen

Andy, P.K. Chen has worked at Capital One in the US, Accenture in the UK, BCG and Credit Suisse in Asia Pacific. His last position was GM, Head of China, Mastercard Advisors. For the last 20 years, he has advised many corporations on digital strategy and transformation, as well as smaller business ventures on how to disrupt a market with much larger incumbents. He also sits in various Fintech Associations as an Exco Member and has advised government bodies  Fintech promotion. He has a Master’s Degree from Imperial College and has completed a Quantitative Finance program at Stanford University.

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