Asiatop

DEMOCRATISE LOYALTY REWARDS USING FINTECH

Why Disrupt the rewards industry

THE LOYALTY REWARDS PROGRAM MARKET IS WORTH AN ESTIMATED USD 500 BILLION, WITH EACH HOUSEHOLD ENROLLING IN AN AVERAGE OF 25 PROGRAMS. HOWEVER, THE ACTUAL UTILISATION OF REWARDS POINTS VARIES FROM 10% TO 80%, DEPENDING ON SECTOR.

SURVEYS INDICATE THAT UP TO 78% OF CONSUMERS ARE UNSATISFIED WITH THE FRAGMENTED STATE OF THE LOYALTY PROGRAM MARKET. MANY CONSUMERS ALSO HOLD THE BELIEF THAT LOYALTY PROGRAM OPERATORS (LPO) MAKE IT DIFFICULT FOR THEM TO REDEEM POINTS, AS EXPIRED POINTS BECOME A FORM OF PROFIT TO THE LPOS. THIS PRESENTS A HUGE OPPORTUNITY FOR US TO IMPROVE THINGS.